Privacy policy

This Privacy Policy describes how My Way Up ("we", "our", or "us") collects, uses, and shares your personal information when you visit or make a purchase from our website ("Site").

1. Information We Collect

a. Device and Usage Information

We automatically collect certain information about your device and how you interact with our Site. This includes:

Browser type, IP address, time zone, and device identifiers
Cookies, usage data, online identifiers, and geolocation data (where applicable)
Pages viewed, referring/exit pages, and clickstream data

Technologies used: cookies, log files, web beacons, tags, and pixels.

b. Order and Account Information

When you place an order or create an account, we collect:

Name, billing/shipping address, email, phone number
Payment information (e.g., credit card data via secure processor)
Purchase and transaction history

c. Marketing and Communication Data

We may collect your preferences in receiving marketing and communications.

2. How We Use Personal Information

We use your data to:

Fulfill and manage orders
Communicate with you (transactional and marketing, per preferences)
Detect and prevent fraud
Improve our services, website, and advertising effectiveness

Legal Bases (GDPR):

Contract fulfillment (Art. 6(1)(b))
Legitimate interest (Art. 6(1)(f)) - Assessed to ensure no override of your rights, LIA available on request
Consent for marketing and analytics (Art. 6(1)(a))

We do not engage in automated decision-making that produces legal or similarly significant effects.

3. Cookies and Tracking

We use cookies and similar technologies for essential website functions and analytics. Non-essential cookies are only set with your explicit consent.

You can manage cookie settings via our Cookie Preference Center.

4. Sharing of Personal Information

We share your data with trusted third parties, including:

Shopify (eCommerce provider) – Shopify Privacy Policy
Analytics providers (e.g., Google Analytics) – Opt-Out
Advertising platforms (e.g., Meta) – for behavioral advertising - Opt-Out

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

These parties act as processors on our behalf unless otherwise specified (e.g., joint controllers for ad platforms). We maintain data processing agreements (DPAs) with all processors in compliance with Art. 28 GDPR.

Additionally, you can opt out of some services via the Digital Advertising Alliance Opt-Out Portal.

5. International Data Transfers

Your information may be transferred to and stored in countries outside your jurisdiction (e.g., the U.S. and Canada). Where applicable, we use:

Standard Contractual Clauses (SCCs)
Adequacy decisions (GDPR Art. 45)
Transfer Impact Assessments (TIAs) as per EDPB guidance

6. Your Rights

a. EU/UK Residents

Right to access, correct, or delete data
Right to object, restrict processing, or request data portability
Right to withdraw consent
Right to lodge a complaint with your supervisory authority

b. California Residents (CCPA/CPRA)

Right to know, delete, correct, and opt-out of the sale/sharing of personal data
Do Not Sell or Share My Personal Information

To exercise your rights, we will verify your identity and respond within legally required timeframes. Contact us via email: hello@mywayup.com

7. SMS and Email Marketing

By providing your phone number and opting in, you agree to receive SMS messages. Consent is not a condition of purchase. SMS opt-in data is not shared with third parties.